7 Simple Steps to Turn your Craft into an Online Shop

Here are 7 simple steps to turn your craft into an online shop.

STEP 1 — Create your brand
Choose a business name, simple logo, brand colours and 2–3 fonts.
Don’t overthink it — you can always evolve your brand later.

STEP 2 — Get your basics ready
Create a separate email address for your shop and decide whether you want your own domain name.
Keep all your business files, photos and graphics organised in one cloud folder.

STEP 3 — Choose what you're selling
Start small. Choose your best products and group similar items into simple collections.
You don't need 50 products to launch!

STEP 4 — Work out your prices
Add up your materials, packaging and the time it takes you to make each piece.
Your price needs to cover more than just your materials.

STEP 5 — Take great photos
Your smartphone is enough!
Photograph your products in good natural light and include close-ups, size references, different angles and lifestyle shots.

STEP 6 — Add YOU
Share a photo of yourself or your hands creating and tell your story.

Why did you start making?
What inspires you?
Why is your work different?

People aren't just buying the product.

They're buying something made by a real person.

STEP 7 — Set up your Shopify store
Add your logo, colours, products, photos, descriptions, prices, stock, payment details and shipping information.

Keep your product descriptions simple:
What is it?
Why will they love it?
What do they need to know?

And that's it.

It doesn’t need to be perfect,
You just need somewhere to start.

Want our complete step-by-step guide to turning your craft into an online shop?

 

Click this link to get access to our free online tutorial, checklist, free pricing tools and our branding workbook.